By Chris Wack
Helbiz Inc. shares were up 14% to $11.70 Thursday after the company said its Helbiz Media division entered into a deal with the National Football League to broadcast NFL content on the Helbiz Live platform throughout Italy.
Based on the agreement, the Helbiz Live lineup will include content from the NFL and will add a flagship property to its offering.
The NFL content that will be available on Helbiz Live includes NFL GameDay, Peyton's Places, Undiscovered, and NFL Films Presents, the company said.
Helbiz Live will offer broad coverage of the NFL season with weekly roundups of the regular season to the playoffs and the Super Bowl, providing more exposure and visibility for the NFL in Italy.
The agreement is for the current season in Italy, Helbiz said. The NFL content will be included in the current Helbiz Live subscription at no additional cost.
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